Friday, 17 October 2014

5 Brands

The 5 Brands that I am going to be analysing are:

Apple
McLaren Automobile
Mercedes Benz
Nike+ Fuel Bands
Virgin Atlantic

Apple

What I love about the Apple brand is how they have dominated the multi-media market for over a decade and it's looks like they are never going to stop dominating the market. Also I love how they have consistently innovated all their products for example the iPhone 3 to now with the iPhone 6+ and also with the iWatch. It's a brand that billions of people connect with due to their brand identity and how people connect with them. With an iPhone you know what kind of phone you are going to get that's why their brand identity is so strong because you know what type of phone you are going to get.

A brand you can trust

Safe 

McLaren Automobile


I like the McLaren Brand because they attempted Formula 1 in the early 1950's and they are still performing in the Formula 1 championship. Also I like the cars that they make and how they consistently innovate their products for example they were the first brand to release a super car with hybrid technology. Also they have been making some of my favourite cars for example the McLaren P1 the McLaren MP4-12C and the infamous McLaren F1 one of the fastest cars ever made.

Design to be Fast

Speed

Nike+ Fuel Bands

I had to do some research on the Nike+ Fuel Band because it's released in America but then I did some research on the brand I realised that it's a real cool products for people that want to work out at the gym. Basically it's a product that monitors your progress throughout your workout and also monitors the intensity of your work and sets goals from the information that it's received from that data and sends it to your phone app. 

The latest and greatest way to workout

Innovative

Virgin Atlantic

The Virgin Atlantic is the only way you should be travelling. It's more like the Virgin experience travelling with Virgin Atlantic because they will give you the highest quality service on request. It's the only airline when the joy is the journey compared to budget airlines like Ryanair who only are about getting you to point A to point B with showing no care for your personal needs and don't care when you leave the plane you are more stressed when you entered it. Virgin Atlantic knows that travelling should be a experience and a joy and that's way I love Virgin Atlantic because they consistently deliver high quality service and they know the moment you are on that plane you are the only person that matters.

The joy is in the Journey

Class

Mercedes Benz

Mercedes Benz is another car brand that billions of people as well as myself connect to because they have been around for over 80 years and they are still one of the most popular car brands in the world. I love Mercedes Benz because of the prestige of the brand itself. When you sit in a Mercedes Benz you feel that the car has been made correctly that everything is where it should be and how the car will not break down unexpectedly unless you drive it incorrectly. That's why I love Mercedes Benz because if the car breaks down 9/10 it your fault because Mercedes Benz will give you a quality car every time.

Class, Style Precision

Prestige 

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