Question 1
Releasing the behind the scenes footage of the process allows views to see what it takes to get one scene in the best quality possible and how far they would go to get that one shot as a result this generates a positive brand image for the BBC because they are showcasing how dedicated they are to providing the best quality footage possible and what they would do to get it.
Question 2
The camera crew showcase a range of different shots in different environments for example one shot was filmed under water with the cameraman diving so that they can film the penguins in their natural environment under water and see the movement they display as well and when shot out of the water and start belly flopping they use sound fx to boost the effect of the bely flop itself.
Question 3
They have developed a personal relationship with the viewer by allowing the camera crew to be themselves and by doing this it allows more humour to be added into the film for example: "See you on the over side" and "We are being taken over by penguins" This shows that the camera crew are friendly and are humorous and it helps develop a personal relationship with the camera crew and the audience
Question 4
The film entertains from the humour generated from the camera crew and the narrator himself when he directly addressed the film to use "I think it worked" it informs from showcasing the process of making this film and what they are doing to get certain shots done and it educates by showing the beauty of these animals in their natural environments under the sea and sliding on the icy floor.
Wednesday, 18 March 2015
Friday, 13 March 2015
A Field In England
It’s
all about how films are being distributed from the Hollywood Industry in
comparison to the smaller distribution companies like Film 4.0, They discuss
the idea of how dominant Hollywood are in the movie industry and how they have
an monopoly in the movie industry even if they don’t make more film than the
rest of the movie industry with over 500 more films made
that weren’t from the big 6 (Sony Pictures, 20th Century Fox, Warner
Bros, Universal, Disney and Paramount). Also how the distribution is changing
so that multimedia channels are now the way forward in advertising.
A Field in England was the first film in the UK to launch simultaneously across all platforms on VOD (4OD and iTunes), free broadcast TV (Film4), DVD, Blu-Ray and cinema (17 Picturehouse venues).
By releasing the film on all available platforms as a result consumers will be able to see this film anyway possible they can go to a arthouse theatre they could watch it online with iTunes and 4OD and they are offering it for free on Film 4 so consumers will always have the chance to watch the film.
Because as a result it doesn't become a priority to go to the movie theatre and watch the film as quickly as possible because you can just buy the DVD for the same price or get it on iTunes instead and as a result you don't even have to leave the house to watch it or you can go on Film 4 and watch it for free instead so by releasing the film on all the platforms straight away equals to a lose in revenue for all of the platforms your offering it to.It one of the main reasons why the movie only got 64
I believe that the target audience for this would be between 25 and 35 because the film would be for more of an mature audience and the majority of the younger demographic wouldn't be going to art house theatres to watch this movie they would be focused on the mainstream movies like The Avengers or 50 Shades of Grey. Reformers in the B, C1 because this film will require a more mature audience to enjoy the film fully.
I believe that putting a film on all platforms immeditatly will not continue because it damages sales because no goes to the cinema to watch the film or even pay to rent it on iTunes or even stream it off Netflix they will just watch it for free on TV instead which leads to the film making as little money as possible due to everyone not paying to see the film itself.
By releasing the film on all available platforms as a result consumers will be able to see this film anyway possible they can go to a arthouse theatre they could watch it online with iTunes and 4OD and they are offering it for free on Film 4 so consumers will always have the chance to watch the film.
Because as a result it doesn't become a priority to go to the movie theatre and watch the film as quickly as possible because you can just buy the DVD for the same price or get it on iTunes instead and as a result you don't even have to leave the house to watch it or you can go on Film 4 and watch it for free instead so by releasing the film on all the platforms straight away equals to a lose in revenue for all of the platforms your offering it to.It one of the main reasons why the movie only got 64
I believe that the target audience for this would be between 25 and 35 because the film would be for more of an mature audience and the majority of the younger demographic wouldn't be going to art house theatres to watch this movie they would be focused on the mainstream movies like The Avengers or 50 Shades of Grey. Reformers in the B, C1 because this film will require a more mature audience to enjoy the film fully.
I believe that putting a film on all platforms immeditatly will not continue because it damages sales because no goes to the cinema to watch the film or even pay to rent it on iTunes or even stream it off Netflix they will just watch it for free on TV instead which leads to the film making as little money as possible due to everyone not paying to see the film itself.
Wednesday, 11 March 2015
Ill Manors - Website
They promote the movie by having the Blu-Ray release in bold so that the moment anyone goes on the website they will see that movie is on Blu-Ray also on the side bar their is a link on the website for anyone who wants to buy the DVD which the link is titled Buy Now which takes you to two websites "Play.com" and "Amazon.co.uk".
I believe that the website is taking inspiration from the Ill Manors movie and tailored the website so that it creates the atmosphere that represented in the movie itself for example they use council houses as the main background for the website which further links with Ben Drew's philosophy of your a product of your environment also how he Ben Drew talks about how council state users in the media are misrepresented in the media that why in his song he jokes when he say "Council state are scum of the earth" and "Council Housed And Violent" that's why council houses are important in the background of the website.
It offers the two social media links with Facebook and Twitter, The Ill Manors Album on iTunes, HMV, Play and Amazon, Videos of the making of Ill Manors and the trailer for the film itself.
The synergy on the website is that it wants to portray the same environment that you see in the film into the website they accomplish this by including scenes that were in the movie and placing them in the website as well so they carry an impact from the film to the website they also they replicated the dark glummy environment they had with the movie in the website by having no bright colours and used graffiti in some areas of the website as hyper links.
They have included links to their Facebook and Twitter profiles on their website.
I believe that the website is taking inspiration from the Ill Manors movie and tailored the website so that it creates the atmosphere that represented in the movie itself for example they use council houses as the main background for the website which further links with Ben Drew's philosophy of your a product of your environment also how he Ben Drew talks about how council state users in the media are misrepresented in the media that why in his song he jokes when he say "Council state are scum of the earth" and "Council Housed And Violent" that's why council houses are important in the background of the website.
It offers the two social media links with Facebook and Twitter, The Ill Manors Album on iTunes, HMV, Play and Amazon, Videos of the making of Ill Manors and the trailer for the film itself.
The synergy on the website is that it wants to portray the same environment that you see in the film into the website they accomplish this by including scenes that were in the movie and placing them in the website as well so they carry an impact from the film to the website they also they replicated the dark glummy environment they had with the movie in the website by having no bright colours and used graffiti in some areas of the website as hyper links.
They have included links to their Facebook and Twitter profiles on their website.
Monday, 9 March 2015
Ill Manors - SBTV
SB.TV is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. The media platform has its origins and roots in urban music. Most of its content can be seen on its own YouTube channel, which was created on 2 November 2006, or on the official SB.TV website. Much of the content includes unprofessional footage, or "street-shot" freestyle raps and music videos. But what made it successful is that it was all unprofessional which gave younger and unknown talent the opportunity to shine in the music industry. I believe that this channel appeals to 16 - 25 year old because they are showcasing the unknown talent that isn't being advertise in the music industry and less people will be willing to listen to rappers they don't know, the demographic is strugglers in the D,E psycho graphic because students that have more time on their hands would be watching YouTube more and would be interested in what other rappers and what they can do in comparison to the music leaders in the industry.
The audience appeal for the interview is that the atmosphere of it is very casual and how they are conducting it like they are friends in comparison to a normal interview which is very formal it's like they are having a normal convocation instead of a interview which will appeal to a younger target audience which is SB.TV are trying to appeal towards and the humour of the SB.TV crew sneaking into the build is funny and also appeal towards the younger target audience.
Plan B is represented in this interview as a hard working director that passionately cares about his project which is Ill Manors the movie and he mention how he has been working so hard he has slept in his own office were he is editing the movie and hasn't washed for days. The audience connects towards Plan B in this interview because they weren't allowed access to the building and Plan B still agreed to the interview anyway and provided great answers to the questions at hand.
The audience appeal for the interview is that the atmosphere of it is very casual and how they are conducting it like they are friends in comparison to a normal interview which is very formal it's like they are having a normal convocation instead of a interview which will appeal to a younger target audience which is SB.TV are trying to appeal towards and the humour of the SB.TV crew sneaking into the build is funny and also appeal towards the younger target audience.
Plan B is represented in this interview as a hard working director that passionately cares about his project which is Ill Manors the movie and he mention how he has been working so hard he has slept in his own office were he is editing the movie and hasn't washed for days. The audience connects towards Plan B in this interview because they weren't allowed access to the building and Plan B still agreed to the interview anyway and provided great answers to the questions at hand.
Saturday, 7 March 2015
Ill Manors - Jonathan Ross Show
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
The Jonathan Ross show originated on BBC 1 with a prime time TV slot as well with top end celebrities trying to promote something, however BBC 1 decided that The Graham Norton Show was going to get a higher priority with better celebrities and a YouTube Channel and a better prime time slot as well so Jonathan Ross decided to move his show to ITV instead of BBC. It's a surprise how the general public has warmed to Jonathan Ross again due to the prick call scandal in 2010 with Russell Brand.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
20 - 30 because it's a general age bracket that are interest in rap and the urban genre and also Plan B want to appeal towards the council state reformers which are normally in that age bracket
Mainstreamers / Reformers because people that generally watch Jonathan Ross show are normally Mainstreamers who have comfortable lifestyle and have time to sit down and watch a show like the Jonathan Ross show however people that heard about Plan B being on the show would also go out of their way to see him on the Jonathan Ross show which links to the C1,C2,D and E because people that are fans of Plan B would be in this Demographic
3) What is the audience appeal for a programme like the Jonathan Ross show?
The audience appeal for a show like the Jonathan Ross show is that they will have celebrities on the show that people generally care about and who have strong followings across the UK, and also people that are fans of Jonathan Ross and like his type of humour that will be a unique selling point for the show which will lead to an increase in the amount of viewers.
4) How is Plan B (the brand) represented in this text?
Plan B once again talks about how the world need to realise the fact that people that are in the council house environment and are not fortunate to have a natural happy family and we have to provide help for does type of people and given them the respect they deserve instead of looking down upon them due to their environment.
The Jonathan Ross show originated on BBC 1 with a prime time TV slot as well with top end celebrities trying to promote something, however BBC 1 decided that The Graham Norton Show was going to get a higher priority with better celebrities and a YouTube Channel and a better prime time slot as well so Jonathan Ross decided to move his show to ITV instead of BBC. It's a surprise how the general public has warmed to Jonathan Ross again due to the prick call scandal in 2010 with Russell Brand.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
20 - 30 because it's a general age bracket that are interest in rap and the urban genre and also Plan B want to appeal towards the council state reformers which are normally in that age bracket
Mainstreamers / Reformers because people that generally watch Jonathan Ross show are normally Mainstreamers who have comfortable lifestyle and have time to sit down and watch a show like the Jonathan Ross show however people that heard about Plan B being on the show would also go out of their way to see him on the Jonathan Ross show which links to the C1,C2,D and E because people that are fans of Plan B would be in this Demographic
3) What is the audience appeal for a programme like the Jonathan Ross show?
The audience appeal for a show like the Jonathan Ross show is that they will have celebrities on the show that people generally care about and who have strong followings across the UK, and also people that are fans of Jonathan Ross and like his type of humour that will be a unique selling point for the show which will lead to an increase in the amount of viewers.
4) How is Plan B (the brand) represented in this text?
Plan B once again talks about how the world need to realise the fact that people that are in the council house environment and are not fortunate to have a natural happy family and we have to provide help for does type of people and given them the respect they deserve instead of looking down upon them due to their environment.
Ill Manors - Radio
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
BBC Radio 1 has over 300,000 followers on Google+, 2,031,922 likes on Facebook and over 2,1 million followers on Twitter as well. They average over 11 million listeners a week which is 1.6 million everyday depite this they have lost over 300,000 listeners in the past three months of being on the air. This may have happened due to the competition of BBC Radio 2 which has over 12.5 million listeners per week which is why BBC Radio 2 is declining.
2) Who is the target audience for BBC Radio 1?
An average BBC Radio 1 listener is 32 years old even with recent attempts to spice up the action at BBC Radio 1 it's had the opposite effect on their rating with the recent decline of 300,000 in listeners, and only 45.5% of the listeners of BBC Radio 1 are below the age of 25 years old.
3) How does Plan B promote Ill Manors in this interview?
45.5 percent of people that listen to BBC Radio 1 are below the age of 25 so they might be interested in whatever Plan B is trying to advertise. He mentions the film and tells everyone the release date however he doesn't try to oversell the movie to the audience because if you try to sell someone a product to hard sometimes they will loss interest in the product because of it and also people would be watching the film because Plan B is directing so by doing this people that are interested in Plan B will be interested in the movie.
4) What representation of Plan B can we find in this interview?
He is represented as a person who generally cares about the youth demographic more than any politician would which is a key point because the problem with modern day society is that too many people are concerned with the big problem people forget about the day-to-day problems and the council state parents and students and how they are represented so Plan B wants to proved opportunities for them so they can be successful in their lifetime.
BBC Radio 1 has over 300,000 followers on Google+, 2,031,922 likes on Facebook and over 2,1 million followers on Twitter as well. They average over 11 million listeners a week which is 1.6 million everyday depite this they have lost over 300,000 listeners in the past three months of being on the air. This may have happened due to the competition of BBC Radio 2 which has over 12.5 million listeners per week which is why BBC Radio 2 is declining.
2) Who is the target audience for BBC Radio 1?
An average BBC Radio 1 listener is 32 years old even with recent attempts to spice up the action at BBC Radio 1 it's had the opposite effect on their rating with the recent decline of 300,000 in listeners, and only 45.5% of the listeners of BBC Radio 1 are below the age of 25 years old.
3) How does Plan B promote Ill Manors in this interview?
45.5 percent of people that listen to BBC Radio 1 are below the age of 25 so they might be interested in whatever Plan B is trying to advertise. He mentions the film and tells everyone the release date however he doesn't try to oversell the movie to the audience because if you try to sell someone a product to hard sometimes they will loss interest in the product because of it and also people would be watching the film because Plan B is directing so by doing this people that are interested in Plan B will be interested in the movie.
4) What representation of Plan B can we find in this interview?
He is represented as a person who generally cares about the youth demographic more than any politician would which is a key point because the problem with modern day society is that too many people are concerned with the big problem people forget about the day-to-day problems and the council state parents and students and how they are represented so Plan B wants to proved opportunities for them so they can be successful in their lifetime.
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