Planning for Section B Exam Question

Ill Manors

Tag London Campaign with the usage of Twitter it appeals to their target audience of young people (18 - 25). This would give free publicity for Ill Manors

Jonathan Ross Show -  promotes himself and both Jonathan and Plan B mention Ill Manors, would lead to greater awareness of the movie (shows how Plan B was a man who struggled and now is successful people that don;'t know him would be impressed on how humble he is and might watch the film)

Music Video -  talks about politics which is unconventional for a music video and is linked to the London riots and how the ignorance of the younger demographic has lead to this.

Print interviews

Men's Health

GQ

Film Poster (With recurring narrative with the council estate houses and the theme of we are a product of our environment.)

A Field in England

Was released on multiple platforms immediately as the film was produced. This is creative because it leads to anyone being able to watch the film on any platform

However it would lead to a decline in sales due to people being able to watch the film for free on TV in comparison to Arthouse theatres and paying for it online.

PaddingtonThey heavily advertise the film as a Christmas season film that you go out and watch with the family

Advertised on a range of channels like ITV and BBC to Disney Channel and Nickelodeon

Film was rated PG (film contained rude language / mild action) however it was advertised as a family picture so children would be going to watch the film with an adult.

Hugh Bonneville is also the main character in this film which would attract fans of Downton Abbey because he's also the main character in that TV show as well this also applies for Peter Capaldi who is The Doctor in the TV Sci-Fi Show Doctor Who.

Social Media (Film Character instead of a movie/film instead) Also released clips of the film on does social media platforms as well.

Also had a range of different posters that contain a range of different British monuments / stereotypes for example a red telephone box, underground and Big Ben.