MEST1 Section B: Independent case study

The Basics

1) What is the name of the film, the director and notable stars?

Paddington, Paul King, Michael Gambon and Hugh Bonneville
2) When was it released?

20143) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?

Comedy Adventure4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?

Proves that great children's films don't need to be childish, you will want to cuddle 'Paddington' all the way home.

I loved it. It didn't matter to me that myself and my husband were watching it without the cover of escorting children, family movies are probably one of the most satisfying things out there to watch when done as well as this one was.

Broadcast

1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.

They would use slow paced editing and would let the scene develop so that the audience and see what is going on this is important because this is a comedy so they need to slow down the pace of the trailer so that the comedy from each scene is understood and generates interest for the film. Also because it's a kids movie it's automatically targeted for younger audiences this is evident due to hiring the actor Peter Capaldi who is now the Doctor in the famous TV show Doctor Who.

2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

3) Does the broadcast promotion use stars to create interest in the film?

Yes because they casted Hugh Bonneville from Downton Abbey which immediately sparked interest from adults which was also lead to greater interest from older viewers who have to bring their kids to see the movie itself also as a mentioned before they have recruited Peter Capaldi as part of the cast who is now the Doctor in the TV show Doctor Who 

Print

1) Read at least THREE reviews of the film and provide a quote from each one.

Paddington is absolutely, positively delightful. (New York Magazine/Vulture)

This is not only a dandy, playful movie about a talking bear, but one that gives pause for thought, too. (Globe and Mail)

For parents looking for a film that'll please them and their kids in equal measure, Paddington is -- as Goldilocks would say in that other bear story -- just right. (Associated Press)

2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.






In this poster it promotes English culture with the red telephone box and Christmas as well with Paddington Bear being put inside a Santa bag so the film is promoting Christmas and hoping people come and see Paddington on Christmas day.



This is a poster that I found on the underground which is funny because people that are waiting for the trains will see this movie poster and how it's almost a mirror image except including Paddington Bear in the picture as well which as a result will make the advert more interesting and as a result more memorable and increases the chances of more viewers for the movie.

This poster is connected with the trailer when Paddington Bear floods the bathroom and lands in the bath sink it promotes the trailer because people would like to see the scene in full after seeing the poster and as a result more and more people would watch the film as well because of the interest that the poster generated.

Paddington used social media differently in comparison to other films instead of promoting the film on Facebook, Twitter and Instagram they promoted Paddington Bear the character instead on the Facebook Page they list it as a film character instead of a movie/film this is the same on Twitter and Instagram as well this works very well because they create a likeable character with the social media platforms by doing this people will be more interested in watching the film and on Instagram they made the profile for Paddington Bear months in advance before the film even came out. 

I believe that this film doesn't have a set demographic or psychographic because they use humour that isn't specific for any demographic I film uses a character that connects to people of all ages because it's been around for years and now the movie has come out as a result anyone from any demographic or psychographic can come and watch a character that means a lot to them on the big screen.

This film uses Personal Relationships as a way to promote itself because Paddington the character has been around for over 67 years and has had a series of book in the late 1950's to the late 1970's so millions of people would have grown up reading the Paddington Bear Book Series so they would automatically be interested in the Paddington Movie because they consistently read about the character in their childhood. Also the film was promoted a lot with British Tourist Attractions / British Stereotypes for example the Red Telephone Box, a British Black Cab and Underground Stations they used a lot of does British Stereotypes to paint a picture for what type of film it's going to be.

Paddington was produced by the same Film Studio that is more famous for producing the Harry Potter Franchise Heyday Films and StudioCanel would have the third largest film library in the world. StudioCanal also distributed the film as well in the UK.

This film is very different in comparison to the Harry Potter franchise because the Harry Potter franchise had a specify niece target audience (people who love the book series) to tailor the film towards in comparison to Paddington which doesn't have a specific target audience the only similarity is that both franchises are both based beloved on book characters

The budget for this film was 27.5 million pounds and they made 253 million dollars in the box office which is 173 million pounds which made this film a massive success considering it made a profit of £145,500,000 I believe this film was so successful was due to the time it was released it was released near Christmas season and people are wanting to watch a film as a family and Paddington was a film that older people would connect to due to it famous book series and younger audiences would like the cool animation and the bear itself.

This film was more successful in the UK in comparison to the worldwide audience because more people in the UK would have Personal Relationships with Paddington Bear in comparison to countries like China, USA and India.

Paddington was rated PG because it contain rude humour at times in the film and mild action but it doesn't matter because it's suppose to be a family film so children and parents would go together and see the film that why it doesn't effect the target audience.

This film represents the general British public as caring people with set morals on helping others in need this is showcased in the beginning of the trailer when Miss Brown interacts with Paddington on where is he going to sleep during the night. However some groups are unfocused when representing them for example when representing old people they had Peter Capaldi play Mr Curry who is a bitter old man who has a hatred for everything in comparison to Ms Bird who is played by Juile Walters who is fun and energetic and loves everyone.

This film is all about the British Culture even when they are advertising the film itself they used British monuments like Buckingham Place, Underground Stations and Big Ben to promote the films Britishness the name of the bear is named after a tube station is film is completely British.

This film is representing two completely different cultures Ill Manors is trying to represent teenagers and the gang culture of today and how people enter it and never come out of it beneficial in comparison to Paddington which is focused on representing today's British culture and how amazing London is.

I believe that this film is all about advertising how great the British Culture is and how amazing this country is because they don't stop referencing / showcasing British monuments and also I believe that this film advertises the idea of being a little crazy because in today's age of getting a job and doom and gloom as a result less and less people are being imaginative and having fun which is what this film is all about.