Presentation Notes

Question: 

"All media texts tells stories" In what ways is narrative used in the media products in your case study?

Print: 

Men's Health Magazine - Talks about how Plan B had to get in shape to start directing Ill Manors.

GQ Magazine - Magazine mentions what Plan B is wearing and how he has gone from Rags to Riches.

Broadcast: 

Ill Manors narrative is a representation of what modern day London really looks like in comparison to what the media wants to highlight about London instead Hypodermic Needle Theory because of the media's manipulation of today's society.

Todorov Media Theory of how all of the characters have problems that disrupts the equilibrium and the majority of the characters don't get their problems resolved.

E-media: 

Tedx Lecture Two Step Flow Theory we get to see Plan B's opinion and his personal experiences of London, living in environments that Ill Manors showcases.

Independent case study: peer assessment

1. Mikaeil Ahmed

2. Skyfall

3. Yes

4.

5.



6.



7.

• The film was produced by Metro-Goldwin-Mayer and EON Productions. Metro-Goldwin-Mayer has produced all 24 Bond films
• Sony pictures was responsible of the distribution of the film in the uk
• Sony pictures have distributed the last few James bond films starting from Quantum of solace
• The budget for skyfall was £150-200 Million
• The success of skyfall bought around £1 Billion in profits. Some of the success was due to its rigorous promotion and the fact is the 50th anniversary of the film
• Skyfall earned in £600 Million in the UK
• Skyfall made £300 million in the US
• Skyfall received a 12A rating. In my perspective, 12A was a sutible rating as it is 007 is a classic brand which is likely to be synonymous with people of most ages. Also despite the violence in the film. It contains very little bad language as well as sexual references

8.

• The main representations of the places and groups shown in skyfall are that the places tend to be exotic and vibrant but the people that inhabit them are wild and dangerous
• The 'Britishness' Shown in Skyfall is the locations used in the UK that tend to be either Central London or the countryside. The strong british accents used by actors also suggest this. The cars  that are usually shown are british brands such as Aston martin, Jaguar and Bentley
• The main Ideology shown In skyfall is the idea of british pride as well as the good side (which tends to be the British vs the enemy (which tends to be anyone foreign) 

9. 

In terms of comparison between the studied films ; Skyfall, Ill Manors and A field in England, Each film are similar but very different. For instance Skyfall was a high budget blockbuster film that flexed there financial muscles to use tons of promotion  as well as highly increase the production value of the film. Ill Manors went for the approach of being funded by small production companies to make a urban drama that conflicts with was people's steroetypes of a certain group of people. Despite Ill Manors minuscule budget, it did what it can by using unconventional ways to promote its production. However, despite  A field in England's larger yet small budget of £300 thousand, they decided to go with the unvonventional way of distrubution releasing its film in cinema's, free to air TV, VOD and a DVD release.

Planning for Section B Exam Question

Ill Manors

Tag London Campaign with the usage of Twitter it appeals to their target audience of young people (18 - 25). This would give free publicity for Ill Manors

Jonathan Ross Show -  promotes himself and both Jonathan and Plan B mention Ill Manors, would lead to greater awareness of the movie (shows how Plan B was a man who struggled and now is successful people that don;'t know him would be impressed on how humble he is and might watch the film)

Music Video -  talks about politics which is unconventional for a music video and is linked to the London riots and how the ignorance of the younger demographic has lead to this.

Print interviews

Men's Health

GQ

Film Poster (With recurring narrative with the council estate houses and the theme of we are a product of our environment.)

A Field in England

Was released on multiple platforms immediately as the film was produced. This is creative because it leads to anyone being able to watch the film on any platform

However it would lead to a decline in sales due to people being able to watch the film for free on TV in comparison to Arthouse theatres and paying for it online.

PaddingtonThey heavily advertise the film as a Christmas season film that you go out and watch with the family

Advertised on a range of channels like ITV and BBC to Disney Channel and Nickelodeon

Film was rated PG (film contained rude language / mild action) however it was advertised as a family picture so children would be going to watch the film with an adult.

Hugh Bonneville is also the main character in this film which would attract fans of Downton Abbey because he's also the main character in that TV show as well this also applies for Peter Capaldi who is The Doctor in the TV Sci-Fi Show Doctor Who.

Social Media (Film Character instead of a movie/film instead) Also released clips of the film on does social media platforms as well.

Also had a range of different posters that contain a range of different British monuments / stereotypes for example a red telephone box, underground and Big Ben.

Representation - Channel 4

Young People in this story are represented as victims, helpless and in need of guidance and support from older people. This is shown in this report by using key sentences like "enquired for sex within 4 minutes" "Every time we signed up for Bebbo 50 times and we were asked for sex every time." This means that Channel 4 are trying to represent young people with a need of guidance because they could be using these sites right now.

However in this news story they didn't have one interview or opinion from a young person or someone who is using the site itself. This links with Dyer's media theory on how the middle aged white males have all of the power when presenting this story because Jon Snow is reporting this story and the interview of the expert is also a middle aged white male and the young people don't have one opinion or segment in this story which is all about them.

And this story further added to the stereotypes of young people not being able to look after themselves when they are using the internet because they not mention in this story how young people might not be interested with pedophiles asking them for sex on Bebbo they just assume that every person that uses the Bebbo site is iver a pedophille or a inasent young person who is being manipulated by the pedophilles.

Ill Manors - Print platform initial tasks

Men's Health Interview

The demographic is ABC1 because the audience profile states that 68.4 of people that buy Men's Health are in the ABC1 demographic. I also believe that the psycho graphic is aspirer because people that read Men's Health want to aspire to become big and strong.

The article partly offers Diversion because people will buy the magazine and see the men in the magazines and receive the female gaze from females and men would aspirer to become big and strong. This also links with personal identification because people will want to aspirer to become big and strong.

Men's Health Magazine does have a comment sections so that people can leave their opinion on their website they also have a Facebook, Google+ page and a Twitter Page so that more people can leave comments and feedback for the magazine however they don't have a comment section for the print magazine itself.

They offered a range of different types of questions so that people who are fans of Ben Drew are interested in the article and also people that are not interested in Ben Drew would learn more about him and want he does and his future projects. Also they kept the interview short because some people are not interested in reading a lot of content they would only like the bare minimum.

Ill Manors Updated Index

1) Ill Manors Film Review
2) Ill Manors Film Trailer Analysis
3) Ill Manors Music Video Analysis
4) Ill Manors Soundtrack Research
5) Ill Manors DVD Extras Analysis
6) Ill Manors TED X Lecture Analysis
7) Ill Manors SBTV

8) Ill Manors Jonathan Ross Show

9) Ill Manors Print Platform Branding
10) Ill Manors Tag London
12) Ill Manors Official Website Research
13) Ill Manors Institution Research
14) A Field in England Research

MEST1 Section B: Independent case study

The Basics

1) What is the name of the film, the director and notable stars?

Paddington, Paul King, Michael Gambon and Hugh Bonneville
2) When was it released?

20143) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?

Comedy Adventure4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?

Proves that great children's films don't need to be childish, you will want to cuddle 'Paddington' all the way home.

I loved it. It didn't matter to me that myself and my husband were watching it without the cover of escorting children, family movies are probably one of the most satisfying things out there to watch when done as well as this one was.

Broadcast

1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.

They would use slow paced editing and would let the scene develop so that the audience and see what is going on this is important because this is a comedy so they need to slow down the pace of the trailer so that the comedy from each scene is understood and generates interest for the film. Also because it's a kids movie it's automatically targeted for younger audiences this is evident due to hiring the actor Peter Capaldi who is now the Doctor in the famous TV show Doctor Who.

2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

3) Does the broadcast promotion use stars to create interest in the film?

Yes because they casted Hugh Bonneville from Downton Abbey which immediately sparked interest from adults which was also lead to greater interest from older viewers who have to bring their kids to see the movie itself also as a mentioned before they have recruited Peter Capaldi as part of the cast who is now the Doctor in the TV show Doctor Who 

Print

1) Read at least THREE reviews of the film and provide a quote from each one.

Paddington is absolutely, positively delightful. (New York Magazine/Vulture)

This is not only a dandy, playful movie about a talking bear, but one that gives pause for thought, too. (Globe and Mail)

For parents looking for a film that'll please them and their kids in equal measure, Paddington is -- as Goldilocks would say in that other bear story -- just right. (Associated Press)

2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.






In this poster it promotes English culture with the red telephone box and Christmas as well with Paddington Bear being put inside a Santa bag so the film is promoting Christmas and hoping people come and see Paddington on Christmas day.



This is a poster that I found on the underground which is funny because people that are waiting for the trains will see this movie poster and how it's almost a mirror image except including Paddington Bear in the picture as well which as a result will make the advert more interesting and as a result more memorable and increases the chances of more viewers for the movie.

This poster is connected with the trailer when Paddington Bear floods the bathroom and lands in the bath sink it promotes the trailer because people would like to see the scene in full after seeing the poster and as a result more and more people would watch the film as well because of the interest that the poster generated.

Paddington used social media differently in comparison to other films instead of promoting the film on Facebook, Twitter and Instagram they promoted Paddington Bear the character instead on the Facebook Page they list it as a film character instead of a movie/film this is the same on Twitter and Instagram as well this works very well because they create a likeable character with the social media platforms by doing this people will be more interested in watching the film and on Instagram they made the profile for Paddington Bear months in advance before the film even came out. 

I believe that this film doesn't have a set demographic or psychographic because they use humour that isn't specific for any demographic I film uses a character that connects to people of all ages because it's been around for years and now the movie has come out as a result anyone from any demographic or psychographic can come and watch a character that means a lot to them on the big screen.

This film uses Personal Relationships as a way to promote itself because Paddington the character has been around for over 67 years and has had a series of book in the late 1950's to the late 1970's so millions of people would have grown up reading the Paddington Bear Book Series so they would automatically be interested in the Paddington Movie because they consistently read about the character in their childhood. Also the film was promoted a lot with British Tourist Attractions / British Stereotypes for example the Red Telephone Box, a British Black Cab and Underground Stations they used a lot of does British Stereotypes to paint a picture for what type of film it's going to be.

Paddington was produced by the same Film Studio that is more famous for producing the Harry Potter Franchise Heyday Films and StudioCanel would have the third largest film library in the world. StudioCanal also distributed the film as well in the UK.

This film is very different in comparison to the Harry Potter franchise because the Harry Potter franchise had a specify niece target audience (people who love the book series) to tailor the film towards in comparison to Paddington which doesn't have a specific target audience the only similarity is that both franchises are both based beloved on book characters

The budget for this film was 27.5 million pounds and they made 253 million dollars in the box office which is 173 million pounds which made this film a massive success considering it made a profit of £145,500,000 I believe this film was so successful was due to the time it was released it was released near Christmas season and people are wanting to watch a film as a family and Paddington was a film that older people would connect to due to it famous book series and younger audiences would like the cool animation and the bear itself.

This film was more successful in the UK in comparison to the worldwide audience because more people in the UK would have Personal Relationships with Paddington Bear in comparison to countries like China, USA and India.

Paddington was rated PG because it contain rude humour at times in the film and mild action but it doesn't matter because it's suppose to be a family film so children and parents would go together and see the film that why it doesn't effect the target audience.

This film represents the general British public as caring people with set morals on helping others in need this is showcased in the beginning of the trailer when Miss Brown interacts with Paddington on where is he going to sleep during the night. However some groups are unfocused when representing them for example when representing old people they had Peter Capaldi play Mr Curry who is a bitter old man who has a hatred for everything in comparison to Ms Bird who is played by Juile Walters who is fun and energetic and loves everyone.

This film is all about the British Culture even when they are advertising the film itself they used British monuments like Buckingham Place, Underground Stations and Big Ben to promote the films Britishness the name of the bear is named after a tube station is film is completely British.

This film is representing two completely different cultures Ill Manors is trying to represent teenagers and the gang culture of today and how people enter it and never come out of it beneficial in comparison to Paddington which is focused on representing today's British culture and how amazing London is.

I believe that this film is all about advertising how great the British Culture is and how amazing this country is because they don't stop referencing / showcasing British monuments and also I believe that this film advertises the idea of being a little crazy because in today's age of getting a job and doom and gloom as a result less and less people are being imaginative and having fun which is what this film is all about.